Garrett Fox · Senior UX Designer

Designing reliable, thoughtful products people actually trust.

I lead end-to-end product design — from messy discovery to shipped, measurable outcomes. No dragons were slain in the process. Probably.

Selected work

B2C · Customer Portal

+20% customer satisfaction

SRP Customer Portal Redesign

Improved the customer experience of over one million electric and water utility customers via a modern self-service interface.

Mobile · Native app

+1,300% bill payment growth

SRP’s first mobile app, designed from the ground up

Designed end-to-end, implementing core web features to deliver a user experience tailored for app users.

Mobile · Native app

−41% calls to Customer Service

Brand new mobile app dedicated to pay-as-you-go users

Drove over 70% of pay-as-you-go electricity purchases within one year with launch of new end-to-end designed mobile app; eliminating user need to drive to kiosks.

Mobile · Hybrid redesign

Launched December 2024

Redesigned SRP’s water management app in new development language

Rewrote mobile application for water utility customers and implemented new value-driven features.

Personal · Branding

Ai-driven design project

Meridian, my personal AI-driven design library

A showcase in my experience in incorporating AI models into my design process.

About

Based in Oxford, MI

A decade turning ambiguous problems into products that feel obvious in hindsight. I care about the small decisions — the empty state, the error copy, the millisecond of delay — because that’s where trust is built or lost. It’s the same instinct that makes me replay a Dark Souls boss until I’ve found the clean way through, not just a way through.

10+

Years designing

Teams I’ve led

1M+

Users reached

Capabilities

Design Tools

Core Competencies

Design Systems
User Interviews
User Research
User Flows
Usability Testing
Accessibility Testing
Stakeholder Management
Cross-Functional Collaboration
Design Sprints (Agile & Scrum)
Workshop Facilitation
Interaction Design
Functional Prototyping
Prototyping
WCAG/ADA Compliance
HTML/CSS

Experience

Senior UX Designer

Salt River Project

2015 – Present

Senior UX Designer

American Airlines

2013 – 2015

Let’s build something worth trusting.

Open to senior & staff product design roles — ideally somewhere I can nerd out about design systems and Final Fantasy lore in the same meeting.